Did you know that companies with highly engaged employees outperform their competitors by 147% in earnings per share? In a world where competition is fierce, what differentiates a successful business often comes down to one thing: its people. Staffing a team with the right skills is critical, but fostering a positive workplace culture is what drives long-term success.

Let’s explore how staffing and culture come together to create an inspired team that exceeds expectations and delivers client experiences that truly stand out.

What makes a great company stand out?

The best companies don’t just sell products or services – they create memorable experiences. Those experiences are crafted by motivated, engaged employees who embody the brand’s values. Brands like Patagonia and Zappos thrive because they intentionally cultivate a positive culture that clients can see, feel, and trust.

When employees feel motivated, engaged, and genuinely valued, they go above and beyond. They drive innovation, foster collaboration, and create a workplace where everyone strives to excel. This type of culture doesn’t happen by accident. It’s developed intentionally through trust, clear communication, and shared goals. When people feel as if they’re part of something bigger, they don’t just stay—they grow and bring others along with them.

Creating a culture of collaboration

Collaboration isn’t just a buzzword; it’s the backbone of a thriving organization. A collaborative culture builds trust, encourages innovation, and aligns teams around shared goals. When people feel valued, they’re more willing to share ideas, take risks, and embrace challenges. Teams that work harmoniously achieve goals quickly and create a workplace brimming with creativity, energy, and mutual respect. Shared goals, aligned efforts, and unified purpose are the recipe for success.

Take these action steps with your staff to achieve success:

• Organize team-building activities to strengthen relationships.
• Use project management tools such as Trello or Asana to promote transparency and alignment.
• Host regular brainstorming sessions where every voice is heard and valued.

Promote a positive culture

Happy employees don’t just perform better—they transform client interactions. When employees are engaged, their energy, service quality, and attention to detail naturally elevate. Clients can sense this, which creates lasting impressions and builds trust.

Feeling valued fosters teamwork, innovation, and a shared commitment to excellence—all of which make a lasting impression and set your business apart from the competition. Simply put, great service begins with a great workplace.

You can encourage a positive culture in your business when you:

• Empower employees to make decisions that enhance client service.
• Share stories of impactful client interactions during team meetings.
• Highlight your team through a social media campaign that celebrates their contributions.

Leveraging culture in your marketing

Your company culture isn’t just internal; it’s a powerful story waiting to be shared. Let clients know why your business is special by highlighting the people who make it happen—your employees. Share their stories, celebrate their successes, and showcase the passion they bring to their work every day.

When clients see the people behind the brand, they connect on a deeper level, building trust and loyalty. A strong culture is more than what happens inside. It creates a ripple effect that leaves a lasting impact on everyone your business touches.

Some marketing suggestions to leverage your company’s positive culture and brand are:

• Feature a “Meet Our Team” section on your website featuring more than just executives.
• Share behind-the-scenes videos on platforms like LinkedIn or Instagram.
• Include employee testimonials in newsletters, social media posts, or ad campaigns.

Build a sustainable competitive advantage

Investing in staffing and culture is much more than a business strategy; it promises your employees and clients that their growth and well-being matter.

Prioritizing a positive atmosphere builds an environment where people feel appreciated and eager to come to work. This dedication distinguishes you from competitors, enhancing client relationships by showcasing a company that genuinely cares. And remember, a strong, supportive culture leads to higher retention rates, increased productivity, and a reputation for excellence, driving long-term success.

Evaluate your workplace culture today. Small changes can lead to significant results, transforming your team and winning over your clients.

Adam Povlitz is CEO and president of Anago Cleaning Systems, one of the world’s leading franchised commercial cleaning brands and a leader in technological advances relating to business operations and facilities services.