Few organizations can significantly impact a company’s trajectory in a world of dynamic, industry-specific associations, such as ISSA, the worldwide cleaning industry association. Midlab has been a proud member of ISSA for nearly 40 years, and this relationship has helped Midlab evolve into a major player in the industry.

I want to walk you through my company’s journey within ISSA and clarify why this affiliation is essential for anyone wishing to thrive in this competitive industry.

The genesis of partnership

Midlab’s journey with ISSA began in 1985 when the company was a tiny, emerging entity searching for increased reach and scaling up operations. We were looking for a network offering broader industry connections and visibility.

Since we joined ISSA, we have capitalized on the myriad of ISSA benefits. The list of benefits is so expansive it is a challenge to keep up with them.

Training and development

The most significant benefit of ISSA membership to Midlab is accessing top training resources. ISSA has always been of immense help in offering educational tools and programs, which have enabled Midlab’s customers and employees to increase their knowledge and skills. This is not limited to product knowledge training but extends to understanding the industry standards, safety protocols, and the latest innovations required to stay ahead of the competition.

Sales and marketing support

ISSA membership has been equally beneficial to Midlab through great support in sales and marketing. ISSA provides opportunities for exposure at industry events, which might occur at trade shows, conferences, workshops, or wherever Midlab wants to showcase its products and innovations.

In addition, ISSA has relevant platforms that Midlab can use to network with its existing and potential clients.

Advocacy and industry representation

ISSA protects the broad interests of the cleaning industry in regulatory and governmental affairs at all levels, ensuring that the government hears companies’ voices on issues affecting standards, regulation, and policy development. Such advocacy is crucial.

Connectivity and continuous engagement

ISSA underscores the importance of connectivity and continuous engagement by ensuring interaction with all member organizations. It helps ensure that all remain tied to the pulse of industry trends, customers’ needs, and emerging market variances. This connection represents more than just staying connected to the present state of affairs; it is connecting and continuously reintroducing the company to new markets and opportunities that will be on the rise.

The ISSA impact

If you are reading this, odds are that you are a member of ISSA. Keep your membership current, and share this with others—your peers and anyone in our industry who will benefit from joining ISSA.

ISSA has an enormous impact on everything cleaning. Be part of the ISSA culture. It all starts at ISSA.com.