We are thrilled to announce that we, Holly Moore and Summer Abram, will be speaking for the residential track at the ISSA Show NA 2024 in Las Vegas. Our journey from a small startup to a residential-only cleaning company generating $7 million in annual revenue has been both challenging and rewarding. With 16 years in the business, we are excited to share our experiences, insights, and strategies with you that helped our business achieve success.

Mastering the Sales Process

We will start by discussing the sales process, emphasizing the importance of set price sheets and instant quoting. In today’s fast-paced world, potential customers expect quick responses and immediate gratification. By implementing standardized pricing and instant quoting systems, you can meet these demands effectively, enhance customer satisfaction, and increase your conversion rates.

We’ll also share how you can close at least 50% of your leads by structuring your sales department correctly. From hiring the right talent to setting clear goals and metrics, we will outline a roadmap for building a high-performing sales team. Additionally, we’ll offer practical closing techniques to help you turn interested prospects into loyal customers.

Strategic Marketing Investments

Marketing is a critical component of business growth, and we will provide a concise yet impactful overview of how much to invest in marketing to generate the right amount of leads. We’ll explain the correlation between marketing budgets and business growth, emphasizing the need to scale your marketing efforts as your business expands. Plus, a digital marketing expert will join us to provide a brief summary of effective online marketing strategies, highlighting the channels and tactics that deliver the best return on investment.

Leveraging Technology for Efficiency

In the final segment of our session, we will discuss the pivotal role of technology in supporting business growth. We’ll demonstrate how leveraging technology can free up your salaried employees to focus on revenue-generating or cost-saving tasks. From customer relationship management (CRM) systems to marketing automation tools, the right technology can streamline operations, improve efficiency, and drive profitability.

By automating routine tasks and enhancing data management, technology enables businesses to operate more efficiently and focus on strategic growth initiatives. We’ll share our experiences and recommendations on selecting and implementing the most effective technological solutions.

Inspiring the Residential Cleaning Industry

Our presentation at the ISSA Residential Organization’s National 2024 Convention is poised to be a highlight of the event. Our practical insights and proven strategies will empower residential cleaning companies to achieve remarkable growth. Whether you’re a startup or an established business looking to scale, our session will provide the tools and inspiration you need to succeed.

Join Us
We invite you to join us and transform your residential cleaning business. Register now for the ISSA Show and be a part of this empowering event.
https://www.issashow.com/en/home.html

Empower your business, embrace innovation, and achieve unprecedented growth with our insights. We look forward to seeing you there!